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Friday 21st October 2016

Ad campaign targets young drinkers

2nd September 2009

A £100m campaign has been launched by the alcohol industry urging under-25s to pace themselves when drinking on nights out.

The charity Drinkaware, which is funded by the alcohol industry and paid for by 35 firms that make or sell alcoholic drinks, is putting up posters on billboards and in telephone boxes offering tips on how to drink more responsibly. They suggest to young people that they should eat before drinking and alternate pints of beer with the odd pint of water.


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