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Ad for pain relief patch banned

18th November 2009

An advertisement for a pain relief patch, which has been endorsed by former Wimbledon tennis champion Virginia Wade, has been banned on the grounds it could be misleading.

Makers Lifes2good said five clinical studies showed the Pain Ease Patch could speed up recovery from back pain, sciatica, arthritis and fibromyalgia but the Advertising Standards Authority has ruled that the evidence was "not sufficiently robust" to justify that and it was concerned that the advert could discourage sufferers from seeking medical help.

 

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