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Ads to warn against fake drugs

16th January 2009

An advertisement will be screened in cinemas in order to warn people of the danger of purchasing drugs from the internet.

The advert, made by Pfizer, displays a man coughing up a dead rat after swallowing a pill he bought online. Dr David Gillen, Pfizer's Medical Director said: "We are thrilled to be collaborating with the MHRA and leading UK patient organisations to tackle the industry wide problem of counterfeit medicines head on. The time has definitely come to issue a clear, unified message to people about the dangers of purchasing medicines from illicit and unregulated sources." 

 

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Article Information

Title: Ads to warn against fake drugs
Author: Jess Laurence
Article Id: 9850
Date Added: 16th Jan 2009

Sources

The Telegraph

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