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Sunday 18th March 2018

Alcohol advertising still appealing to young

22nd January 2010

A study published in the British Medical Journal has shown that despite restrictions on alcohol adverts, manufacturers are managing to find ways to promote it to young people.

The authors of the study found that advertisers used information from market research companies about 15 and 16-year-olds to help with their campaigns. They also found advertisers were keen to 'recruit new drinkers', set up brand loyalty and promote 'increased consumption'. The advertising data was 'made available' as a portion of the House of Commons Health Committee alcohol inquiry.

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