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Alcohol promotions in supermarkets reduced

25th January 2010

Data compiled by The Grocer magazine has shown that supermarkets have decreased alcohol promotions.

Supermarkets deals on alcohol in January made up 22% of all promotions, compared to 26% in 2009. The reduction was most pronounced at Asda, where alcohol promotions were reduced from 27% to 13%. Promotions for fresh produce in all supermarkets increased from 11.5% in last year to 14% in 2010.

 

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