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Alcohol promotions in supermarkets reduced

25th January 2010

Data compiled by The Grocer magazine has shown that supermarkets have decreased alcohol promotions.

Supermarkets deals on alcohol in January made up 22% of all promotions, compared to 26% in 2009. The reduction was most pronounced at Asda, where alcohol promotions were reduced from 27% to 13%. Promotions for fresh produce in all supermarkets increased from 11.5% in last year to 14% in 2010.


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Article Information

Title: Alcohol promotions in supermarkets reduced
Author: Jess Laurence
Article Id: 13873
Date Added: 25th Jan 2010


BBC News

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