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Alcohol should be kept separate in shops

1st March 2011

A campaign group has called for retailers to put alcohol on sale in a separate area to food and soft drinks.

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Alcohol Concern said shops in England and Wales should display alcoholic beverages such as beer and wine in different sections, not alongside food.

The group found that many supermarkets displayed alcohol close to exit points and tills, or next to food.

As part of their research, Alcohol Concern visited Asda, Morrisons, Sainsbury's and Tesco supermarkets on one day in December last year.

The group's chief executive, Don Shenker, said: "It's now common practice to sell wine next to ready-meals, pushing the idea that a relaxing meal should be accompanied by an alcoholic drink."

"Such practices help fuel a drinking culture where one in four people in England are already drinking at levels that are harming their health."

The research showed Asda sold wine at the fish and delicatessen counters, Sainsbury's put beer alongside cheese, and Tesco displayed cider next to crisps and spirits by bread and tea.

Gavin Partington from the Wine and Spirit Trade Association said: "Far from demonising alcohol, surely we should encourage people to drink with food. Most people enjoy drinks in this way and that's why they are happy to buy them as part of their weekly shop."

 

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