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Alzheimer's charities on the run with BUPA

16th October 2008

Alzheimer’s Society and Alzheimer Scotland are poised for a head start as Bupa’s newly-appointed nominated charities for the 2009 Bupa Great Run Series - which includes the world’s largest half-marathon, the Bupa Great North Run.

The partnership could see the charities net up to £1 million from the fundraising efforts of more than 300 dedicated runners and is part of Bupa’s commitment to helping to raise awareness of the issues facing people with dementia.

As one of the UK’s largest providers of dementia care, around 3,000 Bupa people each year undergo specialist dementia-related training, and it has just published an advice booklet aimed at supporting people with dementia and those who care for them.  Bupa’s latest £6 million purpose-built care home for people diagnosed with dementia opened in Berkshire in September. 
Bupa’s community affairs manager, Nicole Humphreys said: “Bupa is committed to bringing dementia out of the shadows, so that people with the disease and their families get the support they need.  We’re really excited to be working with the Alzheimer’s charities and hope this new partnership will hit the ground running, helping them to raise a significant amount of money to further their essential work.  25 million people in the UK are affected by dementia, through a close friend or relative, so it’s vital that we support fundraising to fight the causes and consequences of this debilitating disease.”

Jo Swinhoe, director of fundraising and marketing at Alzheimer’s Society, said: ”We are delighted to be the nominated charity for the 2009 Bupa Great Run Series.  Alzheimer’s Society needs to raise money to care for people today and to find a cure for tomorrow.  Every Alzheimer’s Society runner will help us take great strides forward in our fight against dementia. We hope this partnership will be a runaway success.”

Rachel Guy, director of fundraising, PR & marketing at Alzheimer Scotland, said: “We’re over the moon to be working with Bupa on their famous Great Run Series.  We support people with dementia and their carers by providing information, practical support and understanding across Scotland.  This partnership will make every step count for those who need our help.”
Bupa has sponsored the Bupa Great Run Series for the last 16 years and has recently committed to sponsorship until 2013, making it one of the longest running sports sponsorship deals in the UK.  Bupa’s current charity partner for the Great Run Series is Marie Curie Cancer Care, which has enjoyed a three-year relationship with the events, raising £2.3 million from 2006-2007 and is set to raise even more money this year.

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Article Information

Title: Alzheimer's charities on the run with BUPA
Author: Martine Hamilton
Article Id: 8789
Date Added: 16th Oct 2008


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