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Thursday 27th October 2016

Arthritis ad 'misleading'

9th December 2010

The Advertising Standards Authority (ASA) has ruled that a magazine advert for Revitalise joint pain tablets and cream was misleading and irresponsible.

The watchdog has banned the advert after receiving three complaints and reviewing the content of the Revitalise advertisement, which claimed that its tablets and cream contained a "revolutionary joint pain formula" that was "scientifically proven to relieve the effects of arthritis" by reducing swelling and stiffness, relieving pain and discomfort, and lubricating and cushioning joints. The ASA said it had not seen documentation to substantiate the claims.


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