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Ban on drink promotions

7th April 2010

The government has introduced a ban on drink promotions in a bid to reduce the number of binge drinkers in England.

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Under the terms of the ban, promotional drinking games such as the "dentist's chair"  - a game where alcohol is forced into a customer's mouth - and "all you can drink for £10" will not be allowed.

Pubs and bars will have to provide tap water free of charge to customers, and will not be allowed to hold drinking competitions or offer women free alcohol.

The government hopes that the ban will cut crime caused by binge drinking, which has been estimated at around £13 billion annually.

Establishments which do not abide by the terms of the ban could have their licences taken away and owners could face fines of £20,000 or be put in prison for six months.

From October, bars and pubs will have to carry out policies to check the age of drinkers who look under the age of 18 and offer small measures of wines, spirits and beer.

Home Office Minister Alan Campbell said: "While the vast majority of retailers are responsible, a minority continue to run irresponsible promotions which fuel the excessive drinking that leads to alcohol-related crime and disorder."

"The code will see an end to these promotions and ensure premises check the ID of those who appear to be underage, helping to make our towns and city centres safer places for those who just want to enjoy a good night out."

 

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