Log In
Thursday 26th April 2018

Bet dieting in the UK

26th May 2009

A website which allows dieters to bet on the success of their weight loss plans is gaining increasing numbers of users in the UK.


There are now more than 1,000 people using the service - which originated in America -  in the UK.

Dieters join the site and commit to losing a specified amount of weight within a certain time.

If they do not reach their goal, money is taken from their account and given to a charity they have chosen.

The idea has proved very successful in the US, where "up to" 85% of dieters reach their target.

Users can also choose a charity which does not support their views.

Jordan Goldberg, co-founder of the StickK bet dieting website, said: "The anti-charity aspect is where we take your money and we send it to an organisation that you oppose should you fail."

"The idea is you choose an organisation whose views are contrary to your own as an added incentive to stay motivated to succeed."

Professor Richard Ashcroft, of the Centre for the Study of Incentives in Health, said: "The problem is once the incentive scheme has finished we don't know if they carry on being successful after that - we don't know if people manage to stay with the weight loss or exercise regime once the incentive is taken away."


Share this page


There are no comments for this article, be the first to comment!

Post your comment

Only registered users can comment. Fill in your e-mail address for quick registration.

Your email address:

Your comment will be checked by a Healthcare Today moderator before it is published on the site.

Article Information

Title: Bet dieting in the UK
Author: Jess Laurence
Article Id: 11487
Date Added: 26th May 2009


BBC News

Recent Related Articles

Britain should go on a diet

Energy drinks ban in the UK


Add to scrapbook
Show Comments
Add comment
Find all related articles


M3 - For secure managed hosting over N3 or internet
© Mayden Foundation 2018