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Thursday 27th October 2016

Binge drinkers targeted

5th June 2007

The Government has unveiled a £10m campaign to target attitudes towards alcohol and get drinkers to take more responsibility for their behaviour.

In what is seen as an attempt to bring about a cultural shift in English attitudes towards alcohol, key groups will be targeted.

They include underage drinkers, binge drinkers and older people who regularly drink too much at home but remain unaware of the health problems that may be caused as a consequence.

Also included in the shake-up will be a review of happy hours and other drink promotions, with specific areas of the country obliged to draw up their own alcohol strategies.
The initiative, a joint Home Office and Department of Health strategy, also wants further action against people selling alcohol to under-18s.

Health minister Caroline Flint said that as well as targeting adults drinking at home it would also focus on young people who get drunk at weekends but leave themselves vulnerable as well as causing problems for communities and put themselves at risk of health problems.

Alcohol Concern described the move as a big step forward but said more money was needed to treat alcoholics while drug charity Turning Point said it was important the strategy did not just concentrate on underage drinking.

The strategy supports more guidance on safe drinking levels for teenagers, parents and teachers; helplines for those who want to cut down; a review of NHS alcohol spending; and tougher punishments for drunken behaviour.

The British Medical Association also wants posters displaying alcohol levels in drinks to be displayed in bars.

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