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Wednesday 26th October 2016

Birmingham Children's Hospital trading-up to raise funds

20th October 2008

The Birmingham Post and BBC WM are teaming up with Birmingham Children’s Hospital to get businesses raising money for a new Renal Unit by trading up from a single red balloon.

The Great Trade-up game is based on the experience of Kyle MacDonald, a Canadian who bartered his way from a single paperclip to a house in just 14 trades spanning just over one year.

The Great Trade-up will encourage businesses to compete with each other to raise funds by similarly trading goods.

Starting with a Birmingham Children’s Hospital red balloon, participants will seek to trade it for something of a higher value and then continue to trade each subsequent item.

Trading will begin on 30th October and last for four months. Each team will then be given two weeks to sell their final item to release a cash value.

All profits will go to the £1.5 million Kidney Kids Appeal, funding a new Renal Unit for Birmingham Children’s Hospital’s 1,500 young kidney patients.

Companies will be pitting their wits against other businesses that share the hospital’s aspirations to provide a world-class environment and who really want to make a difference to the lives of children and their families.

The team that raises the most money will win the game and be crowned Great Trade-up Champions, earning themselves a great corporate team prize.

BBC WM has guaranteed extensive coverage over the full four-month period and will be broadcasting updates on the trades, features on the companies and live interviews with teams, all of which will also be on their website.

The Birmingham Post will be publishing the Kidney Kids Index on its finance pages indicating the top performing companies with similar website coverage and real time blog for you to record each trade as it happens.

Only businesses that are invited by the hospital or their ambassadors will be allowed to play the game as the hospital intends Great Trade-up to be an elite fundraising opportunity for businesses that recognise the importance of community investment.

The hospital is looking for teams representing businesses across all sectors to maximise the competitive nature of the game.

An entry fee of £500 is required from each team and the deadline to enter the game is 23rd October 2008.

Trading will begin after the launch party, hosted by Justin King CEO of Sainsbury’s on 30th October 2008 and cease on 27th February 2009.

The winners will be announced at the Grande Finale on 19th March 2009 at the Bentley & Lamborghini Dealership where the top three performing teams will be invited to give a short presentation on their game play and receive their prizes.

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