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'Brain health' baby milk ad banned

6th October 2010

The Advertising Standards Authority has stepped in over an advertising campaign for baby milk which claims that the product helps child brain development.

The advert for Hipp Organic said the follow-on milk contained essential Omega 3 fatty acids for healthy brain and nervous system development. But the ASA has ruled it was misleading and said the claims cannot be used again. However, the company defended the advert and said the nutrients named are necessary for healthy mental development in toddlers.

 

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