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Thursday 21st June 2018

'Breast is best' slogan should be scrapped

22nd June 2010

The UK organisation The Breastfeeding Network has called for the government to stop using the slogan "breast is best" to promote breastfeeding.

The head of the organisation, Lesley Backhouse, said: "We've got to knock breastfeeding off this pedestal. It implies something special, whereas breastfeeding is the physiological norm, and suggests that formula is the standard way to feed babies. Breastfeeding is the only case where the biological norm is expressed as the exception rather than the rule."


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