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Tuesday 25th October 2016

Breastfeeding campaign targets young mothers

8th December 2009

The Department of Health has encouraged younger mothers to find out about the support available to help them keep breastfeeding their babies.

Although 76% of mothers begin by breastfeeding their babies, only 51% of mothers aged under 20 breastfeed. Younger mothers receive text messages and helpline support if they sign up to be part of the Breast Buddy initiative. Public Health Minister Dawn Primarolo says, "It is imperative that we support our most vulnerable families to make breastfeeding the norm and improve health outcomes for all".


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