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Wednesday 28th September 2016
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Breastlight is 'misleading'

10th October 2012

The Advertising Standards Authority has ruled that thousands of women have been ‘misled’ into buying a torch which claims to detect breast cancer.

The £86 Breastlight device, sold online and in Boots, claims to help women spot the first signs of tumours but the advertising watchdog said the website which advertises and sells the devices is misleading and irresponsible. Cancer charities have also raised concerns that some women may be using the device instead of going for breast screening. Manufacturers PWB Health has declined to comment.

 

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