Britain's increasing shoesize5th June 2014
In 1970, the average shoe size was six for men and four women. Today these numbers have increased by two shoe sizes, suggests a study by the College of Podiatry.
As the average body weight has increased our feet have compensated by growing longer and wider, says the college.
They polled 2,000 UK adults and found that public perception acknowledges this increase in size.
25% of men and 40% of women say their feet have got longer or wider in recent years and 20% have said they struggled to find shoes wide enough.
A spokesperson said that more retailers will be introducing wider fitting shoes.
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