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Saturday 22nd October 2016

Businesses urged to join the Children's Hospital Trade Up game

28th October 2008

The Birmingham Children’s Hospital is calling for Midland companies to play the Great Trade UP Game by trading up from a single red balloon.

Birmingham Children’s Hospital recently launched the Kidney Kids Appeal with BBC WM to raise £1.5 million for a new renal unit for its kidney kids patients.

To support this the hospital has teamed up with Birmingham Post to invite businesses to play the Great Trade UP Game.

The Great Trade UP Game is based on the experience of Kyle MacDonald, a Canadian who bartered his way from a single paperclip to a house.

To play the Great Trade UP Game companies will similarly trade goods and services.

Starting with a single Birmingham Children’s Hospital red balloon, participants will seek to trade it for something of a higher value and then continue to trade each subsequent item.

Trading will begin on January 15 2009 and last for four months.

Each team will then be given two weeks until June 5 to sell their final item to release a cash value.

The team that raises the most money will win the game and be crowned Great Trade UP Champions, earning themselves a great corporate team prize.

The Grand Finale will take place on June 11 2009 at the Bentley and Lamborghini dealership.

The hospital has already signed up high-profile firms such as Deloitte, Shoosmiths and Weightmans for the game.

Birmingham Post will be publishing the BCH “Kidney Kids Index” every Monday over the four month trading period showing a league table of the top 20 performing companies and highlighting the trades undertaken.

The page will also have articles covering the achievements of companies, analysis of the activities of the different business sectors and a special feature on the “Deal of the Week,” which might be based on the value of the deal or just the plain outrageous, alongside photographs.

This information will also be available on The Birmingham Post website with further coverage through a real-time blog for participants to record each trade as it happens and talk to their competitors.

BBC WM has already given extensive coverage to the Kidney Kids Appeal and will be looking for interesting features or quirky stories around the activities of the companies taking part.

This is a unique fundraising opportunity for companies across the West Midlands that recognise the importance of community investment and the benefits it brings to their businesses.

Companies playing the game will be using their trading, negotiation, sales and marketing skills to beat some of the finest business brains across the region.

The organisers are aiming to have teams representing businesses across all sectors to maximise the competitive nature of the game.

For an entry fee of ÂŁ500, participants will receive a game pack consisting of invites to the launch and finale events, a trading record card, information on the appeal, rules of the game and a registration card.

Ring 0121 333 8539 and speak to Fidelis Hynam, Corporate Fundraising Manager, or email her on Fidelis.hynam@bch.nhs.uk.

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