Cereal sugar content warning20th April 2010
A new study has found that some of the UK's most popular cereals contain higher amounts of sugar than ice-cream and doughnuts.
The research, which was carried out by mySupermarket.co.uk, collated information on the amount of sugar in best-selling brands of cereals and then drew comparisons with popular desserts and snacks.
They found that Kellogg's Coco Pops had the highest amount of sugar at 14.8g per 40g serving - more than a serving of vanilla ice-cream (10g).
Kellogg's Crunchy Nut Cornflakes, Coco Rocks and Weetabix Minis Chocolate Crisp all contained more sugar than a slice of Vienetta ice-cream cake (11g).
A bowl of Nestle Cheerios had 8.6g of sugar, which was the same amount found in a jam doughnut.
Nearly all of the cereals had more sugar than a serving of McVities chocolate cake (5.4g).
Jonny Steel, a spokesman for mySupermarket.co.uk said: "Consumers can end up thinking they are choosing a healthy cereal, often because some sound healthy or simply look healthy because of how they are marketed."
"Yet, as with any product bought, shoppers need to make sure they read the nutritional information on the packet to understand the content."
He added that the research also found high levels of salt in popular cereals.
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Title: Cereal sugar content warning
Author: Jess Laurence
Article Id: 14664
Date Added: 20th Apr 2010