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Change4Life alcohol campaign

7th February 2013

The government has launched a new drive to help combat heavy drinking.


The initiative, part of a Change4Life campaign, aims to raise awareness of the health risks associated with drinking regularly over the guidelines.

The key message behind the four-week TV advertising campaign is that drinking over the recommended levels can “sneak up” on people.

It urges people to check their alcohol intake online by using the Change4Life Drinks Checker.

In a survey to coincide with the campaign, the Change4Life team asked 19 people to keep a detailed drinks diary for a fortnight and discovered that many were drinking up to 40% more alcohol than they thought.

Chief Medical Officer Professor Dame Sally Davies said: “I understand that people enjoy having a glass of wine or beer to unwind at the end of a busy day – but these drinks stack up and can increase your risk of high blood pressure, cancer or liver disease.

“The alcohol guidelines recommend that men should not regularly drink more than 3 to 4 units a day and women should not regularly drink more than 2 to 3 units a day.

“The Change4Life campaign aims to help and encourage people to check how much they are drinking using the Drinks Checker app or online and if they find they are drinking over the guidelines, provide helpful tips and advice to cut down.”

The drinkers surveyed were offered tips on cutting down and as a result cut their alcohol consumption by over a third, and saved around £33.35 and consumed 1,658 fewer calories a week.


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Article Information

Title: Change4Life alcohol campaign
Author: Mark Nicholls
Article Id: 23698
Date Added: 7th Feb 2013


Inside Government

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