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Monday 24th October 2016

Charities reject healthy living plan

15th March 2011

Major health groups, including the British Heart Foundation and Diabetes UK, have rejected the government's call to sign up to its new responsibility deal.


Although over 170 companies have signed up to the deal, eight health groups have pulled out and only three decided to support it.

The deal involves pledges concerning alcohol, food and exercise, but many organisations and charities have said it does not do enough to tackle health concerns.

Pledges include calorie counts for popular food outlets such as KFC and McDonalds, and supermarkets said they would ensure the amount of drinks which had alcohol labels displayed increased from 15% to 80% in two years.

Morrisons said it would exceed the terms of the pledge and put at least 50 fruit and vegetable offers on sale every week, while Heineken said it would reduce the alcohol in one of its popular brands.

However the independent health groups have been critical of the deal. Alcohol Concern, who pulled out of the deal earlier in the week, said the new pledges were "the worst possible deal for everyone who wants to see alcohol harm reduced".

Diabetes UK chief executive Barbara Young said: "We are disappointed that the responsibility deal is not more ambitious in its vision as many of the pledges replicate existing standards."

Health Secretary Andrew Lansley said: "The deals demonstrate the effectiveness of our radical partnership approach to deliver more and sooner."

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