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Friday 25th May 2018

Children scared by anti-smoking ad

1st April 2009

The Advertising Standards Authority has warned that a government advert aimed at convincing parents to give up smoking upset children and broke several rules.

The independent regulator ruled that the "I'm not scared" TV advert should not have been shown before 7.30pm after it attracted 51 complaints with many parents saying that it has distressed their children.

However, the government said it proved effective at making adults consider giving up and that it was meant to make them think about their smoking behaviour and the effect it has on their loved ones.


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Wednesday 8th April 2009 @ 14:03

I bet most of the 51 complaints came from smokers!!

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Article Information

Title: Children scared by anti-smoking ad
Author: Mark Nicholls
Article Id: 10804
Date Added: 1st Apr 2009


BBC News

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