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Cola drink ad banned

19th January 2011

The Advertising Standards Authority has banned an advertisement for Coca-Cola’s Vitamin Water for claiming that the drink is "nutritious" when it contains up to five teaspoons of sugar.

Three people complained that the poster for Vitamin Water was misleading for using the word "nutritious'' in the catchline, with one of them saying they believed each 500ml bottle contained more than 30g of sugar. Coca-Cola said the product actually contained 23g of sugar per 500ml and has defended the use of the word "nutritious".

 

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