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Saturday 22nd October 2016

Cosmetic surgery ads under fire

19th September 2008

The British Association of Aesthetic Plastic Surgeons (BAAPS) has said it is "increasingly concerned" about the sales tactics employed by cosmetic surgery clinics.

botox1At the BAAPS yearly conference, the audience viewed a selection of advertisements which used questionable selling techniques.

They saw one advert which said patients would be given a £250 discount if they had their procedure quickly.

BAAPS said that these type of adverts - portraying "anatomically impossible" bustlines and offering "lunchtime facelifts" - could target vulnerable people.

About one third of cosmetic surgeons in the UK are represented by the organisation, although it has no power to close down clinics.

BAAPS said they would launch an advertising campaign to inform patients about the choices they could make before choosing a surgery.

Douglas McGeorge, president of BAAPS and a consultant plastic surgeon, said: "It is very difficult to regulate these adverts."

"We are particularly worried about younger, vulnerable readers of magazines who are being targeted very heavily."

"It is the patient who should benefit not the surgeon."

An Advertising Standards Authority said they were in favour of efforts by organisations to publicise proper advertising standards and added: "we look into all complaints and make an adjudication."

"This is not something we are inundated about but there are more adverts of that nature out there now so we you might expect more complaints."

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