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Demand for superfoods soar

11th June 2007

Sales of blueberries are soaring with consumers believing the food to contain real health benefits.

blueberries

Market research group Nielsen says the leap in demand for so-called “superfoods��? is being led by blueberries – said to contain antioxidants which help with circulation and maintaining youthful-looking skin - and showing sales growth of 132% in the last two years.

Other foods that have shown rising demand include salmon and spinach, which have increased in sales by 31% in the two years up to May. Walnuts and green tea are also popular, while sales of soy drinks last year hit £70m.

 

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