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DJs told to stop promoting alcohol

5th September 2008

Research from the Bristol-based University of the West of England has shown that almost three-quarters of the DJs they surveyed promoted heavy drinking.

They looked at 1,200 hours of material from six BBC and commercial stations, and found 73% of comments made by presenters about alcohol were positive. "Alcohol was frequently positioned as a marker of the weekend, and a hangover as a marker of a good night out," said lead researcher Professor Norma Daykin.

 

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