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Thursday 8th December 2016
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Drinkaware Trust launched

7th July 2006

Medical professionals, government experts and the alcohol industry are joining up to reduce the health and social problems caused by alcohol misuse through a new independent charity.

With rising alcohol-related deaths and binge drinking, the Drinkaware Trust aims to promote sensible drinking and tackle alcohol-related problems. The alcohol industry has pledged £12 million into the Drinkaware Trust over the next three years.

Through its new website www.drinkaware.co.uk, the trust will offer information about the effects of alcohol, and hints and tips for sensible drinking. The website will be publicised in drink advertising, on product labels and in shops.

The Government is also working with the alcohol industry to end irresponsible promotions and underage alcohol sales.

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