EU chefs target kids' diets21st May 2007
The European Commission, together with a prominent chefs' association, has set up a website aimed at encouraging children to eat more healthily.
Together with Euro-toques International, the European Chefs' association, the Commission launched "EU Mini-chefs" - a website encouraging healthy eating by showing children how to cook healthy meals.
"This website for children demonstrates that eating healthily can be fun and inexpensive," the site's promotional material says.
It has been launched ahead of a healthy eating day scheduled for November 8, when chefs across the EU will demonstrate to children how to cook and eat healthily in schools and restaurants.
The website will run a drawing contest for a poster to be used in the campaign, and forums providing discussion and information on healthy food & cooking for parents, teachers and children.
It will feature simple, healthy recipes from some of the EU's best chefs.
EU Health Commissioner Markos Kyprianou said the campaign had been launched in response to the growing problem of obesity in Europe, especially among children.
Each year over 400,000 more children become overweight or obese in the EU.
"It is everybody's responsibility to counter this trend," he said in a statement on the EU's health web portal.
"Today we are joining forces with Euro-toques International to launch a website for children to help them understand the importance of eating and cooking in a healthy way. We want to encourage children, teachers and parents to develop good habits for healthy food."
The poster competition's theme is: "The pleasure of eating well in Europe." The drawing that wins the contest will be used throughout the Union as the poster for the European Day of Healthy Food and Cooking.
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Title: EU chefs target kids' diets
Author: Luisetta Mudie
Article Id: 2909
Date Added: 21st May 2007