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Tuesday 25th April 2017
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Explaining AIDS

26th June 2006

26062006_zulugirl.jpgHealthcare providers in South Africa have devised a new way to teach illiterate patients about AIDS. CD4 cells are Zulu warriors, they tell HIV-positive patients, and antiretroviral drugs are traditional armaments. BroadReach Healthcare is using these and other Zulu phrases in 10 communities to depict physiological changes in the body after HIV infection, from testing positive for HIV to the collapse of the immune system and how HIV drugs work.

BroadReach chose this mechanism as part of its outreach to rural communities and to those who cannot read.

In Durban, BroadReach Healthcare educational consultant Prathima Naidoo this week said picture-based communication tools had enabled a rapid roll-out of the antiretroviral programme to patients with varying levels of literacy. She said BroadReach devised the method after realising language differences and poor education threatened efforts to teach patients about adhering to therapy

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