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French ads to carry health gen

7th March 2007

France has announced new regulations requiring advertisements for food and drink to carry advice about healthy eating.

Under the new rules, healthy messages like 'avoid snacking between meals', and 'eat at least five portions of fruit and vegetables a day' must take up at least 7% of screen or page, or advertisers could be fined 1.5% of their budget.

On radio, the messages must be read aloud immediately after the advertisement.

Around 12% of French people were obese and 29% overweight in 2006, according to official figures. Children have been increasingly affected, with nearly fifth of those under eight years old considered obese.

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