French drug advertising15th February 2007
Attempts to undermine the drugs advertising ban across Europe have failed in France.
Patient compliance support programmes are intended to increase compliance in drug use, and reduce complications, by using methods such as telephone reminders, personalised information, and even home visits from nurses, say drug companies who have campaigned to make them legal.
However a recently formed advocacy group, made up of patients and healthcare professionals has successfully lobbied French politicians, arguing that compliance programmes are little more than covert marketing strategies, designed to build brand loyalty to particular drugs, and are an attempt by the pharmaceutical industry to introduce direct patient advertising by the back door.
Direct advertising of drugs to patients, seen extensively in the US, is currently banned across Europe. Despite this recent victory to protect the ban, it will be debated in the French parliament later this year.
Share this page
There are no comments for this article, be the first to comment!
Post your comment
Only registered users can comment. Fill in your e-mail address for quick registration.
Title: French drug advertising
Author: Sue Knights
Article Id: 2020
Date Added: 15th Feb 2007