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Fruit and veg pledge from companies

15th November 2012

A number of supermarkets, food manufacturers and trade bodies have signed up to a new drive to encourage people to eat more fruit and vegetables.

Large companies have agreed to add more fruit and vegetables to ready-meals, while fruit and vegetable sections will be expanded in a number of supermarkets under a move by the Responsibility Deal Food Network, which is designed to encourage action across the food industry to help people eat more healthily.

Sixteen leading organisations have signed up including: ALDI, Co-operative Food, Iceland, LIDL, Morrisons, M&S, Sainsbury’s, Tesco, Waitrose, General Mills, Mars, caterers 3663, Brakes, CH & Co Catering, Subway and the British Frozen Food Federation.

The agreement was announced by the Department of Health as part of efforts to encourage everybody to consume five potions a day of fruit and vegetables.

Under the pledges, the organisations will increase the amount of store space dedicated to fresh produce, target customers who are not buying fruit and vegetables with money-off coupons, revamp store produce departments, train hundreds of staff to become fruit and vegetable specialists and advisors, and launch new healthy ranges that include a minimum of one portion of fruit and vegetables as well as including fruit snack packs in meal deals.

Chair of the Responsibility Deal Food Network Dr Susan Jebb said: “Eating more fruit and vegetables is central to a healthy diet and I am delighted to see the tremendous efforts by the food industry to support this exciting initiative enabling people to boost their consumption.”


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Article Information

Title: Fruit and veg pledge from companies
Author: Mark Nicholls
Article Id: 23164
Date Added: 15th Nov 2012



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