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Fruit and veg to be made more available

18th March 2010

The government has unveiled an initiative to make fresh fruit and vegetables more widely available in low income areas.


The scheme, in the South West, East Midlands and West Midlands, has been launched with help from Change4Life to enable more people to get their five a day.

It follows a successful pilot in the North East where sales of fruit and veg grew 47%.

Corner shops across the country are now joining Change4Life and working with the local NHS to promote healthier eating in their communities. Many are now stocking a wide range of fruit and veg, displaying Change4Life posters and signs, and appointing a member of staff to champion fresh fruit and veg in store.

In launching the initiative, Public Health Minister Gillian Merron said: “It’s not always easy to get your five a day – but we’re going to help the local shop stock and keep fresh fruit and veg, which will make it easier for shoppers to choose healthy options.”

Association of Convenience Stores Chief Executive James Lowman said: “Working with the Department of Health and using the Change4Life branding, members have grown produce sales by nearly 50%, bringing significant and lasting change to those stores and for the communities they serve.”

The North east trial began with 12 shops but within a year, an additional 100 outlets were taking part.

The first phase of this roll out involves 60 stores in the South West, and East and West Midlands with a further 32 stores receiving support to allow them to increase the range available.


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Article Information

Title: Fruit and veg to be made more available
Author: Mark Nicholls
Article Id: 14421
Date Added: 18th Mar 2010


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