GPs beware alligators11th April 2006
There are 'alligators in the water' warned NHS Alliance commissioning lead Dr David Jenner speaking of the need for GPS to be aware of 'aggressive campaigns' from private sector providers seeking a greater foothold under patient choice, reported Edward Davies. Under choice arrangements, GPs must offer a private provider where available, and a number of companies are planning to advertise their availability to NHS GPs and patient. GPs needed to be aware that they may be 'giving their competition a foothold' said Dr Jenner.
Capio Healthcare is set to offer its services in adverts that will appear in the professional press that will target GPs, consultants and NHS managers. Capio has 21 acute private hospitals, which may treat NHS patients. Amicus Healthcare, the public health branch of the General Healthcare Group, said it was looking at a range of ways to reach health decision makers. Nuffield Hospitals started accepting Choose and Book referrals on 1 December 2005. It is also reviewing how it will advertise and market its services to GPs 'in the new era of Choose and Book.' BUPA has decided not to follow suit following research among GPs, so it will not advertise in the press. BUPA has six hospitals approved to carry out NHS work.
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Title: GPs beware alligators
Author: Sue Knights
Article Id: 195
Date Added: 11th Apr 2006