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Hard hitting ads to warn of cocaine dangers

4th December 2008

The government is launching a £1m television and internet advertising campaign to warn teenagers of the dangers of cocaine use.

With the UK recording the highest number of cocaine users in the EU, the campaign run by the national drugs information service FRANK specifically targets the 15-18 age group. The hard-hitting adverts feature a fictional dog called Pablo, who is used as a "mule" to carry cocaine by drug dealers. It seeks out coke users to find out what happens to them.

 

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Article Information

Title: Hard hitting ads to warn of cocaine dangers
Author: Mark Nicholls
Article Id: 9459
Date Added: 4th Dec 2008

Sources

BBC News

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