Log In
Wednesday 23rd May 2018

Hard-hitting campaign on STIs

21st November 2006

A new campaign aims to make condoms essential wear for young adults out on the 'pull'.

The new hard-hitting sexual health campaign comes as figures show sexually transmitted infections (STIs) such as chlamydia are spreading fast among 18 to 24 year olds.

But while nine out of 10 young women and seven out of 10 young men admit to owning a pair of special "pulling pants" less than 20 per cent carry a condom.

Now TV, magazine, radio and on-line ads have been devised to target this at-risk group. Young people sport the names of an STI like a fashion brand on their clothing and jewellery to highlight how hard it is to spot if someone has an STI.

The campaign has been timed to run throughout the pre-Christmas and Valentine periods - times of the year where rates of STI contraction are traditionally higher.

The £4 million campaign forms part of a wider Government initiative to improve sexual health and tackle teenage pregnancy.


Share this page


There are no comments for this article, be the first to comment!

Post your comment

Only registered users can comment. Fill in your e-mail address for quick registration.

Your email address:

Your comment will be checked by a Healthcare Today moderator before it is published on the site.

Mayden - Innovative cloud-based web development for the healthcare sector
© Mayden Foundation 2018