Hard-hitting campaign on STIs21st November 2006
A new campaign aims to make condoms essential wear for young adults out on the 'pull'.
The new hard-hitting sexual health campaign comes as figures show sexually transmitted infections (STIs) such as chlamydia are spreading fast among 18 to 24 year olds.
But while nine out of 10 young women and seven out of 10 young men admit to owning a pair of special "pulling pants" less than 20 per cent carry a condom.
Now TV, magazine, radio and on-line ads have been devised to target this at-risk group. Young people sport the names of an STI like a fashion brand on their clothing and jewellery to highlight how hard it is to spot if someone has an STI.
The campaign has been timed to run throughout the pre-Christmas and Valentine periods - times of the year where rates of STI contraction are traditionally higher.
The £4 million campaign forms part of a wider Government initiative to improve sexual health and tackle teenage pregnancy.
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Title: Hard-hitting campaign on STIs
Author: Martine Hamilton
Article Id: 1197
Date Added: 21st Nov 2006