Log In
Tuesday 25th October 2016

Healthcare Innovation

20th August 2006

24082006_healthcare_innovation_Q.jpgThe Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry.

In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems.

Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them.

Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.


Share this page


There are no comments for this article, be the first to comment!

Post your comment

Only registered users can comment. Fill in your e-mail address for quick registration.

Your email address:

Your comment will be checked by a Healthcare Today moderator before it is published on the site.

Mayden - Innovative cloud-based applications for healthcare
© Mayden Foundation 2016