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Monday 24th October 2016

Is tea healthy?

26th September 2007

A watchdog body has ruled that an advertising campaign highlighting the health benefits of tea was guilty of exaggeration.

The Advertising Standards Authority criticised a poster used by the UK Tea Council which recommended drinking four cups a day as part of a healthy diet. The council claimed tea was rich in beneficial antioxidants also found in fruit and vegetables but the ASA said there was no evidence to “firmly substantiate� the claims.

The ASA also criticised the council for misleading references to the government’s campaign to encourage people to eat five portions of fruit and vegetables a day.


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