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Junk food ad ban backed by parents

7th March 2012

A survey has found that many parents want adverts featuring junk food to be banned on television before 9pm.

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In a poll of 1,015 parents, 65% said they thought sweet, salty and fatty foods should not be promoted before the watershed.

Over half of the respondents said they believed adverts which featured unhealthy foods made it more difficult for them to provide their children with healthy diets.

The data, which was commissioned by the Children's Food Trust, showed many parents (69%) thought they could increase their efforts to provide a healthy diet but were nagged by their children to buy junk food.

Over a third of parents (40%) said their children's nagging caused them to buy unhealthy food.

Children's Food Trust chairman Rob Rees said: "Parents have such a tough job to encourage their children to eat healthily - and what's clear is that they think there are lots of ways we could make their lives easier."

"This isn't about a 'nanny state' - it's about what will help rather than hinder parents in feeding their children well."

"If we're serious about reducing the crippling costs to the NHS of poor diet, we need to get behind parents on this." 

 

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