Junk food watershed considered20th June 2006
Broadcast regulator Ofcom has announced it will invite views on whether there should be a 9pm watershed for junk food advertising.
The regulator had originally refused to consult on a watershed, and the change of heart is being hailed as a victory by campaigners.
The National Heart Forum had threatened a judicial review of the regulators original refusal to consult on a watershed option as part of proposals to reduce the impact of junk food advertising on children.
The decision has also been welcomed by children’s commissioner Professor Al Aynsley Green.
The deadline for responses is 30th June.
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