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Kellogg's under fire from parents

1st February 2010

UK parents and food campaigners have reacted angrily to Kellogg's latest advertising campaign, which suggests children should be given a bowl of Coco Pops after school.

The manufacturer is one of Change4Life's - the DH's programme to reduce obesity rates in England - national partners. Christine Haigh of the Children's Food Campaign commented: "It's outrageous that Kellogg's, which is a partner of Change4Life, is encouraging children to eat more of their sugary products. One of the key messages of Change4Life is encouraging families to swap snacks with added sugar for low-sugar or sugar-free alternatives."

 

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Article Information

Title: Kellogg's under fire from parents
Author: Jess Laurence
Article Id: 13941
Date Added: 1st Feb 2010

Sources

The Independent

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