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Leading soft drink brands to lower sugar and calorie content

23rd January 2013

More soft drinks manufacturers in the UK have joined the government’s drive to curb obesity.

Lucozade and Ribena are among the latest brands to sign up to the Responsibility Deal’s calorie reduction pledge and have pledged to reduce the amount of sugar and calories they contain by up to 10%.

Meanwhile, the company behind IrnBru, AG Barr, is cutting the calorific content of its drinks by 5% while J2O has said it will launch two flavours in a new slimline can representing a 10% calorie reduction compared with their standard 275ml bottle.

Public Health Minister Anna Soubry said the move was part of the government’s challenge to the nation to reduce its calorie intake by five billion calories a day - 100 calories less a day per person – to tackle obesity.

She said: “Through the Responsibility Deal we are already achieving real progress in helping people reduce the calories and salt in their diet. Overall, more than 480 companies including many leading high street brands have signed up to the Responsibility Deal.

“We are encouraged by the extra businesses which have signed up today but I want to see even more progress.  All in the food industry have a part to play and I now expect companies which are not yet taking action to come forward and make pledges.”

Chair of the Responsibility Deal Food Network Dr Susan Jebb she was pleased the soft drinks manufacturers had made “some very real commitments” to help consumers cut down on their calories and she hoped others would follow.


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Article Information

Title: Leading soft drink brands to lower sugar and calorie content
Author: Mark Nicholls
Article Id: 23577
Date Added: 23rd Jan 2013


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