Lucozade to lose orange colour after hyperactivity warning8th March 2010
Lucozade is to be given a warning label after a study found that chemicals used to colour it were linked to hyperactivity in children.
Lucozade, which is made by GlaxoSmithKline, will come with the message 'Sunset Yellow may have an adverse effect on activity and attention in children'.
A study by researchers at Southampton University in 2007, which was commissioned by the Food Standards Agency, discovered that the colouring was one of six chemicals which had a link with hyperactivity.
The study identified Allura red (E129); Carmoisine (E122), Ponceau 4R (E124), Quinoline yellow (E104); Sunset yellow (E110) and Tartrazine (E102) as additives which had a link with hyperactivity.
"The issue of food colourants rose to the top of the agenda following the publication of the Southampton Study in 2007, which reported that combining certain food additives with the preservative sodium benzoate may increase hyperactivity in some children, and since then we have been exploring alternatives," GlaxoSmithKline said.
The company said they were looking to replace the colouring but had not yet found a replacement.
Yvette Murphy, a spokeswoman for the company, told the industry magazine Just-drinks that: "Technically it's a difficult thing to do to replace the colouring for all kinds of reasons, colour, flavour and of course you also need to bear in mind that we want to keep the characteristics our consumers know and love and we are working to do that."
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Title: Lucozade to lose orange colour after hyperactivity warning
Author: Jess Laurence
Article Id: 14301
Date Added: 8th Mar 2010