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Make drinkers aware campaign

19th May 2008

A poll by the Department of Health has found that 77% of people who drink are not aware that the average glass of wine has three units of alcohol.

wineglasses

YouGov surveyed 1,429 people who drank alcohol in England. Over a third of those polled were not aware of the daily amounts recommended by the government.

The government is promoting a £10 million campaign, aimed to help people understand how to drink safely.

The first phase of the campaign, which will cost £6 million, is called "Know Your Limits" and will promote the recommended daily amounts of alcohol - 2-3 units for female drinkers and 3-4 for male drinkers.

Dawn Primarolo, the Public Health minister, said: "Glass sizes have grown larger and the strength of many wines and beers has increased, so it's no wonder some of us have lost track of our alcohol consumption."

The survey showed that 50% of respondents consumed alcoholic drinks "at least two or three times a week".

77% were not aware of the number of units contained in the average large glass of wine.

Over half the respondents could not correctly give the amount of units for a large glass of wine or double gin and tonic.

Royal College of General Practitioners chairman Professor Steve Field said: "When it comes to alcohol GPs are used to hearing half truths about half measures."

"People need to have a better grasp of how much they're drinking by adding up their units."




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