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Wednesday 21st March 2018

Mass brain training study launched

7th September 2009

The BBC has launched a brain training study, called Brain Test Britain, in order to find out if brain training exercises can improve brain function.

The results of the study will be used by medical research bodies such as the Alzheimer's Society.  Professor Clive Ballard, director of research at the charity, said the mass study could help solve "one of the biggest mysteries of the brain...it's vital we understand the truth behind the old saying use it or lose it."

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Martin Walker

Wednesday 9th September 2009 @ 12:36

The concept of a mass test with millions of participants is both unnecessary and flawed. Excellent scientific research has demonstrated the need for intensive regular brain training before we can stimulate plastic change and improve our thinking skills. A study last year showed conclusive increases in fluid intelligence, but the participants trained for 30 minutes, five days per week for one month. The BBC "test" won't prove anything, unfortunately, but will mislead people into believing that all brain training is a sham. That's a shame.

At Mind Sparke we use the same protocol that generated the fluid intelligence increases. Customers have gained access to Mensa after previously being short 15 to 20 IQ points. The day to day cognitive benefits are broad and significant -- improved memory, improved focus and task completion, improved comprehension and problem-solving ability, and more.

Martin Walker
Effective, Affordable Brain Training Software

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Article Information

Title: Mass brain training study launched
Author: Jess Laurence
Article Id: 12569
Date Added: 7th Sep 2009


BBC News

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