FAQ
Log In
Thursday 8th December 2016
News
 › 
 › 

McDonald's to sponsor hospitals?

20th March 2008

Sponsorship of health services could see firms such as McDonald’s or Virgin offering financial support to NHS hospital wards.

hospitalward1

The move comes under plans announced by the government to allow sponsorship of health services and create a new era of open competition between hospitals.

The initiative will allow private firms to create brand awareness with logos on hospital property but would not permit them to gain commercial advantage.

The plans were announced by health minister Ben Bradshaw under moves to give patients more choice over the private or NHS hospitals in which they are treated from 1 April.

Hospitals can compete for custom and promote their own services.

There is no limit on how much hospitals can spend on advertising but the guidance code warns: “Providers will be expected to recognise the potential effect on the reputation of the NHS of disproportionate expenditure on promotional activity.?

Hospitals will also be able to send direct marketing to patients but it should not cause fear or distress “without good reason.?

And the code adds: “Marketing communication addressed to, targeted at or featuring children should not exploit their credulity, loyalty, vulnerability or lack of experience.?

Testimonials can be used by hospitals as long as they have not been paid for and hospitals can also promote areas of good patient care.

Mr Bradshaw said: “People would like to have more control and be more involved in the decisions about their illness and treatment. More choice will also help drive up quality and standards across the NHS.?

 

Share this page

Comments

There are no comments for this article, be the first to comment!


Post your comment

Only registered users can comment. Fill in your e-mail address for quick registration.

Your email address:

Your comment will be checked by a Healthcare Today moderator before it is published on the site.

Article Information

Title: McDonald's to sponsor hospitals?
Author: Mark Nicholls
Article Id: 6055
Date Added: 20th Mar 2008

Sources

The Independent

Recent Related Articles

Large acute trust risks failing to meet financial target

CCG finances worsen

Actions

Add to scrapbook
Show Comments
Add comment
Find all related articles

Tags

Mayden - Innovative cloud-based web development for the healthcare sector
© Mayden Foundation 2016