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Minimum alcohol prices backed by Tesco

21st May 2010

Tesco has welcomed new moves on the pricing of alcohol.


The supermarket chain has said that it wants to see curbs on the sale of cheap alcohol during this parliament and has welcomed a promise by the coalition government to ban below-cost sales of alcohol in England and Wales.

The retailer has also indicated that it would support the introduction of a minimum price on alcohol, a move already being considered by the Scottish parliament.

Tesco's director for corporate affairs Lucy Neville-Rolfe told the BBC the store wants the government to look at whether there should be a minimum price for alcohol, or should there be a ban on low cost selling.

The coalition government has said it has plans to ban the sale of alcohol below cost price but details of how this would happen remain unclear.

With the World Cup approaching, retailers are likely to offer cut price alcohol for sale.

The British Retail Consortium reiterated that irresponsible alcohol consumption was not about price but was more a cultural issue.

“Below-cost selling is simply not the widespread practice portrayed,” said spokesman Andrew Opie.

Tesco’s stance has been welcomed in Scotland.

Scottish Health Secretary Nicola Sturgeon said: “Tesco is a big voice and will make a difference. What's particularly encouraging is that Tesco are saying they're making this shift in position as a result of the views of their customers - because I think there is a sea-change underway in public opinion.

"People increasingly understand the damage that alcohol misuse is doing."


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Article Information

Title: Minimum alcohol prices backed by Tesco
Author: Mark Nicholls
Article Id: 14943
Date Added: 21st May 2010


BBC News

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