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'Misleading' choice ad banned

30th April 2009

NHS North East trust has been banned from publishing an advertisement about patient choice by the Advertising Standards Authority.

The watchdog said in a statement: “We considered the ad suggested patients could always choose the date, time and place of their appointment for non-emergency, planned referral but, because NHS North East had not provided evidence that showed that was the case, we considered the ad could mislead readers.”

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Dennis Morrod

Thursday 11th June 2009 @ 7:05

Giving us choice but denying us the information we would need in order to use it is no more than a deliberate attempt to undermine the principle of - choice. Nothing new there then.

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Article Information

Title: 'Misleading' choice ad banned
Author: Jess Laurence
Article Id: 11218
Date Added: 30th Apr 2009


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