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Wednesday 24th January 2018

'Misleading' choice ad banned

30th April 2009

NHS North East trust has been banned from publishing an advertisement about patient choice by the Advertising Standards Authority.

The watchdog said in a statement: “We considered the ad suggested patients could always choose the date, time and place of their appointment for non-emergency, planned referral but, because NHS North East had not provided evidence that showed that was the case, we considered the ad could mislead readers.”

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Dennis Morrod

Thursday 11th June 2009 @ 7:05

Giving us choice but denying us the information we would need in order to use it is no more than a deliberate attempt to undermine the principle of - choice. Nothing new there then.

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