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Misleading three a day ad

12th June 2008

The Advertising Standards Authority has agreed an advertisement for Nestle cereal which promotes three portions of wholegrains a day is "misleading".

In response to a number of complaints about the television advertisement the ASA said: "We consider that the similarity between the 'three-a-day' phrase used in the ad and the government's 'five-a-day' recommendation for fruit and vegetables could cause confusion among viewers."


 

 

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