Misleading three a day ad12th June 2008
The Advertising Standards Authority has agreed an advertisement for Nestle cereal which promotes three portions of wholegrains a day is "misleading".
In response to a number of complaints about the television advertisement the ASA said: "We consider that the similarity between the 'three-a-day' phrase used in the ad and the government's 'five-a-day' recommendation for fruit and vegetables could cause confusion among viewers."
Share this page
There are no comments for this article, be the first to comment!
Post your comment
Only registered users can comment. Fill in your e-mail address for quick registration.
Title: Misleading three a day ad
Author: Jess Laurence
Article Id: 7096
Date Added: 12th Jun 2008