New online solution to find a care home13th February 2009
A new specialist web based service to help people find a suitable care home for their elderly relatives has now officially launched, following an extensive trial across the marketplace.
Yourcarehome.co.uk plans to provide the most comprehensive, accessible, online care home directory offering clear, detailed information; with photography to offer a ‘sense of place’, and practical online support for consumers.
Yourcarehome.co.uk currently features over 2000 quality care homes for the elderly and provides an easy to use system for providers, who can upload, edit and update their information directly online.
Subscribers include 9 out of the top 10 groups including Southern Cross, BUPA Care Homes, Four Seasons Healthcare, Barchester Healthcare, Craegmoor, Anchor Trust, The Orders of St John Care Trust, Caring Homes Group, and Care UK.
Now the site is aiming to offer the service as an effective marketing tool to the thousands of small and medium sized care homes, to ensure a strong local and regional presence is available to the 100,000 people who seek out care home services each year. The site offers an unbiased and ‘equal playing field’ for all homes and does not feature weighted or sponsored listings.
Angus Matthew, Marketing Director at Carebase commented, "In a crowded care directory market, Yourcarehome have distinguished themselves with an accessible and flexible web site. Homes are easily updated, well presented and it has generated significant results for us, despite their recent arrival in this space."
Currently generating hundreds of enquiries each week, the company is instigating a major marketing and PR programme to drive consumers to the site. Founder, Mark Sadler comments "We monitor all traffic volumes and enquiries and each person is connected directly to the care homes they are interested in. We know that just one placement has a value of nearly £7000 to each home owner – our annual subscription based model will pay for itself many times over with just one converted enquiry."
The challenges of finding a care home are well documented and yourcarehome.co.uk seeks to offer access to a more positive experience for consumers. Critically, the site lets people actually see and get a feel for each home, they can understand exactly what they can offer, how much it costs and get connected to the right care home quickly."
Yourcarehome.co.uk will save people time and energy as they can view as many care homes as possible without even leaving their house. They can then carefully select those they actually want to visit knowing each one matches their criteria perfectly.
"We are developing a one-stop shop, fielding advice and directing any queries to industry experts who can help people navigate their way through key matters which inevitably arise such as, financial, legal, and property issues. The site also offers extensive information on how to initiate the complex care home process, starting with social services, assessments and how to obtain financial support", concludes Sadler.
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Title: New online solution to find a care home
Author: Martine Hamilton
Article Id: 10211
Date Added: 13th Feb 2009